This Is a Really Cool History Lesson!!!!

THE GOLDBERG BROTHERS - THE INVENTORS OF THE AUTOMOBILE AIR CONDITIONER

The four Goldberg brothers - Lowell, Norman, Hiram, and Max - invented and developed the first automobile air-conditioner.

On July 17, 1946, the temperature in Detroit was 97 degrees. The four brothers walked into old man Henry Ford's office and sweet-talked his secretary into telling him that four gentlemen were there with the most
exciting innovation in the auto industry since the electric starter.

Henry was curious and invited them into his office. They refused and instead asked that he come out to the parking lot to their car.

They persuaded him to get into the car, which was about 130 degrees, turned on the air conditioner, and cooled the car off immediately.

The old man got very excited and invited them back to the office, where he offered them $3 million for the patent.

The brothers refused, saying they would settle for $2 million, but they wanted the recognition by having a label - The Goldberg Air-Conditioner - on the dashboard of each car in which it was installed.

Now old man Ford was proud of the Ford name, and there was no way he was going to put the Goldberg's name on two million Ford cars.

They haggled back and forth for about two hours and finally agreed on $4 million and that just their first names would be shown.

And so to this day, all Ford air conditioners show Lo, Norm, Hi, and Max on the controls.

Serving central PA since 1935, Maguire’s Ford, Lincoln and Mercury dealership offers the best selection of new Ford, Lincoln, and Mercury vehicles, as well as quality pre-owned cars in Lebanon County.  Our Palmyra, PA store is your one-stop shop for Motor Trend Car of the Year Ford Fusion and the new Ford Focus, Sedan and Coupe.  Come test dive popular vehicles at our PA Ford Dealer including Ford Mustang, Ford Taurus, Fusion Hybrid, Escape Hybrid,  Crossover vehicles Ford Flex, and Ford Fusion and SUV’s such as the 2011 Ford Escape, Ford Sport Trac, Ford Explorer, and Ford Expedition.  Browse our PA Ford Truck selection including Ford Ranger, Ford F150, Ford Super Duty, and our quality PA used cars and certified cars by visiting Maguire’s Ford Lincoln Mercury in Hershey, PA, 100 North Thistledown Drive, Palmyra, PA 17078.